Exhibition stand design can positively shape your brand image. If your company is placed behind a well-designed stand, it will appear polished and draw interest. Visitors will understand what your brand does long before you begin to speak.

Step 1: Know What Are Trade Shows

Now, let’s first know what trade shows are. A trade show is a business exhibition. They showcase their product or service. These occasions are largely an industry event. They organize fashion show, food show, travel show, and tech show, etc.

It’s a means of meeting buyers, sellers, and partners within one place.

Step 2: Clearly Define Your Trade Show Goals

Your goals can be:

• To launch a new product
• To get new customers
• To visit other companies
• To build up your brand name

With clear goals, you will be able to plan better for your upcoming trade show.

Step 3: Carefully Select the Right Trade Show

Not every trade show is suitable for you. Select the one where your target audience will be there.

Ask these questions to yourself:

• Will your customers be present?
• Are your competitors present?
• Is it worth the money and time?

Then reserve your place in advance.

Step 4: Know How Much Does a Trade Show Booth Cost

The most frequently asked question is: how much does a trade show booth cost? Depending on size and the design. 

You also must factor in:

• Travel and accommodation
• Printed materials
• Setup charges
• Lighting and electricity

Make a budget and stick to it. You’ll be thankful you did.

Step 5: Build a Visually Attractive and Functional Booth

Your booth needs to look good. Utilize coloured banners and brief messages. Get the message across quickly. Utilize your corporate colours and keep samples or display products if possible.

Offer something for free, like pens, stickers, or leaflets. People enjoy receiving something for nothing.

Step 6: Put Together a Strong and Trained Team

Pick someone who knows your company. They must sound professional and stay friendly. Prepare the employees in advance. Inform them what to do, how to introduce, and how to provide information. The ideal team is magic.

Step 7: Promote Your Booth to Everyone in Advance

Let everyone know you’ll be attending the next trade show. Tweet, send emails, Provide booth hashtags and date. You can also give away freebies or discounts to visitors at your booth.

Step 8: Understand how to generate leads at trade shows

To have one single intention is to bring people together and get leads. So, let us consider how to get leads at trade shows:

• Speak with visitors
• Answer their questions
• Collect their contact information
• Distribute leaflets
• Gather emails using a tablet
• Offer something extra so that they are interested

Then, send them an email later. That way you turn visitors into customers.

Step 9: Stay Active and Aware During the Exhibition

Fire up at the exhibition. Greet visitors and invite them to your stand. Do not sit back or appear bored. Politely ask small questions like “May I assist you?” or “Would you like to learn more?”

Step 10: Follow Up After the Trade Show Ends

After you have completed the exhibition, remember–Time to get up again, send reminder thank-you messages. Repost your product information. Check if they need assistance. 

Keep them interested. Some would take days or weeks to make up their minds.

Step 11: Evaluate and Learn for the Next Show

Discuss about the show with your team. Ask them what worked. How do we improve? Use this experience to do even better at the next trade show.

Every event is a learning experience once again.